Meet the Owner

Hi, I'm François (Mr.99), the owner of FN.

I am a creative director focused on shaping elevated visual stories through photography, cinematography, and strategic creative direction. My work is rooted in clarity, intention, and detail helping brands and individuals communicate with purpose and refinement.

I collaborate closely with each client to understand their vision and translate it into timeless, impactful visuals that feel both authentic and considered.

Life’s Moments, Reimagined Through a Creative Lens

We are a creative direction and visual strategy studio dedicated to shaping elevated brands, experiences, and cultural moments. Blending photography, cinematography, and creative storytelling, we go beyond simply capturing content we curate visuals with intention, taste, and impact.

Our approach is rooted in understanding the essence of each client’s vision and transforming it into imagery and campaigns that feel timeless, refined, and culturally relevant. From luxury events and lifestyle storytelling to brand identity and visual campaigns, every detail is crafted to evoke emotion, inspire connection, and leave a lasting impression.

We believe great visuals do more than look beautiful they define perception, influence culture, and position brands at the highest level.